Principal AI Designer
Strategy and Systems Design — Microsoft Industry Solution Engineering (ISE), Remote — Since May 2022
- Lead end-to-end research, product design, and delivery for complex, data-rich AI products across multi-industry engagements.
- Drive product strategy by translating mixed-methods insights (research, telemetry, customer data) into clear problem spaces, roadmaps, and success metrics that guide prioritization and investment.
- Lead multidisciplinary teams across design, product, engineering, and data science, aligning priorities, defining roles, and driving execution across complex AI initiatives, including human-in-the-loop evaluation and responsible AI frameworks.
- Align senior stakeholders around product strategy, tradeoffs, and success metrics in high-stakes, ambiguous programs.
- Mentor and coach designers and cross-disciplinary team members, strengthening individual performance and team outcomes.
- Produce insight-driven narratives and frameworks that influence executive decisions and elevate design-led practices.
- Translate complex systems into clear product experiences through journeys, interaction models, and prototypes that align teams and accelerate delivery.
- Lead cross-functional design programs across multiple workstreams, ensuring alignment from strategy through execution.
Senior Design Lead
Research and Systems Design — IDEO, August 2021 – May 2022
- Advised executive stakeholders, translating user insights, product requirements, organizational priorities, and market signals into clear strategic recommendations and investment decisions.
- Led interdisciplinary teams across product and system design programs, setting direction, defining scope, and delivering outcomes aligned to business and user value.
- Defined product strategy by synthesizing system-level insights and user needs into roadmaps, opportunity areas, and evidence-based decisions.
- Coached and mentored designers, elevating craft, facilitation, storytelling, and client communication to strengthen team performance.
- Developed and scaled frameworks, methods, and processes that improved design quality, consistency, and cross-team effectiveness.
Design Lead
Research and Systems Design — IDEO, August 2018 – August 2021
- Partnered with clients to understand user journeys, workflows, and experiences, translating findings into service concepts and product opportunities.
- Led cross-functional teams through full research and design cycles, guiding them from early problem framing through research, synthesis, prototyping, and strategy.
- Translated complex research findings into compelling stories, frameworks, and experience visions that shaped strategy and informed product and service direction.
- Managed client relationships across engagements by setting expectations, aligning on goals, and helping decision-makers understand how insights connected to business priorities.
- Facilitated strategic workshops and alignment sessions that united diverse stakeholders around a shared understanding of user needs, system dynamics, and opportunities.
- Developed reusable research approaches, tools, and best practices that strengthened IDEO's research quality and cross-disciplinary collaboration.
Senior Design Researcher and Service Designer
Essential Inc., Boston — June 2017 – August 2018
- Led end-to-end user research programs across discovery, human-factors evaluation, and UX studies to inform product, service, and system-level strategy.
- Planned and executed research roadmaps, selecting appropriate methods and designing studies that uncovered behavioral patterns, usability issues, and unmet needs.
- Facilitated co-creation and participatory workshops to align cross-functional teams, identify opportunity areas, and generate early solution concepts grounded in user evidence.
- Applied analytical, visual, and research skills to translate complex behaviors into clear frameworks, mental models, and problem definitions that supported strategic decision-making.
Design Researcher and Service Designer
Essential Inc. (Part of PA Consulting), Boston — November 2013 – June 2017
- Conducted interviews, participatory workshops, and concept evaluations to shape product and service direction with clear, actionable insights.
- Created user journeys, service blueprints, and system maps that clarified complex workflows and identified opportunities for product and experience improvement.
- Translated research findings into personas, scenarios, design principles, and strategic recommendations that guided multi-disciplinary teams toward user-centered solutions.
- Collaborated with designers, engineers, and product teams to integrate insights into decision-making and ensure solutions reflected real user needs.